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Newly Updated
New Website Design
After a Successful First Few Months We Have Expanded Our Website To a New, Easier-To-Use and Fresh Looking One! With This Change We Have Added a Few New Products As Our Third Collection!
About Us
URBAN SWEDEN
URBAN SWEDEN was created in Malmö, Sweden mid 2024 by a single student, but it all started further back...
In early 2016, inspiration began to emerge from observing the creations of the then-current OFF-WHITE owner Virgil Abloh through each of his yearly clothing releases. This inspiration, along with a drive to create our own designs, was further fueled as fashion brands pushed the boundaries with bold, daring, and high-end collections.
Urban Sweden's goal is to make streetwear, everyday wear, and luxury fashion that is not only sustainable for the planet and durable, but also affordable for everyone.